Obtaining And Retaining Vending Business Customers

There are important similarities between the operations of a machine shop and a full line vending machine business. Both of them depend heavily upon expensive capital equipment that seems to last forever. For any business, growth and customer satisfaction are really important.

Commonly, Planet Antares vending operators associate growth with the acquisition of new locations. Firstly, they will hire expensive salespeople to seek out new customers and alos they would be prepared to invest substantial sums and take additional debt to pay for the new state-of-art machines to equip the new account. Moreover, the vending operators sit back and look at their existing customers as cash cows.

Remember that your vending machines will last long only if the vending equipment is maintained in a proper manner.

The average vending operator keeps worrying about the competition offering his locations the same deals with new equipment that he is offering or even better deals. All this can be a worthless exercise as there are too many vending operators sitting on warehouses full of older equipment that they have taken from locations they have lost to aggressive competitors. The cost of acquiring or preserving a location can never be too high.

You should understand that the existing customers are more valuable than the future customers. With existing customers, you have already dealt with the cost of obtaining and equipping the customer and enjoy a certain level of credibility with them, based upon the quality of product and service offered by you.

New vending equipment can provide benefits for the Planet Antares vending operator as well as the location. It also requires fewer service calls. Higher capacity vending machines produce lower route labor and vehicle expenses for the operators. In the end, this will result in higher sales for the Planet Antares vending business.