Large Size Candy Bars

King size bars are costlier than large size confections (LSC), and at the same time, there is less consumer acceptance. LSC are well received in all types of accounts. Antares operators have reported having good sales with them. LSC and king size candy bars have boosted candy sales for a number of operators. You shouldn’t be reluctant to use higher priced offerings in your Antares operations; so far others have experienced success using these offerings.

Some operators not ready to upsize

There are some operators out there that have been reluctant to upsize, because the higher the price, the less people are going to buy. This is not always the case. Upsizing can really work for your operations, since people are willing to pay the higher prices. This all just depends on the location of your Antares operations. Upsizing has proven to be profitable for a large number of operators.

Several operators have noted that $1.00 is the ceiling they can charge for candy, this is the reason that LSC works. King size candy bars do not work, as consumers do not want giant candy bars. The dollar seems to be the right price.

A way to offer added value

LSC can provide a way for you to circumvent a price increase. You can have secondary name brand candy bars removed from your Antares vending machines in response to higher costs. There are some companies that are offering generous rebate programs and other candy manufacturers are developing products to fit the need for less expensive offerings.

The bigger question for most Antares operators is not where they will source candy, but what they will carry. Higher costs for certain national name brand products has forced many to consider upsizing to larger products, which will allow them to offer a greater value for a higher price point.

Will higher prices create place for premium candy?

With vending prices rising, some Antares operators think that there is more opportunity for machines to offer more premium priced products. This move could support a growing consumer demand for gourmet and premium candy. Premium candy remains a small part of the overall candy business. Premium chocolates have posted some growth, while general chocolate sales remained flat in comparison.