Planet Antares

Inputs to make your vending business work. A special insight on Planet Antares Vending solutions

Saturday, September 23, 2006

Increase your Sales by Building a Website

Each day there are more than 625 million searches are conducted online. This means that there could be prospective customers searching everyday for products to fuel and energize their employee workforce, including your snacks and beverages. They’re using search engines to find exactly what they’re looking for. They can type in words such as “vending and Boston” to help them.

The name of your Antares vending company needs to appear on the first page of the results from these targeted searches. If you do not have a website, then you would need to build one.

The internet replaces phone directory

Your website would be your online pitch for Internet users. Customers are Internet users and the first stop for a consumer in need of a product or a service is an Internet search engine, not the phone book. As is the case with all marketing communication tools, websites should be oriented first and foremost to serve the need and interests of your current customers and your potential customers.

By having a website for your Antares operations, it means that you will increase your chances of obtaining more business. In other words this is just another form of promoting your Antares business. Potential customers can view your website at any time, and that means you can gain a number of new accounts using the website.

In this competitive environment for winning new vending businesses, your website needs to stand out from the crowd and at the same time it needs to be sophisticated and professional. It should attract potential customers and reflect your business.

How a site is designed, developed, written and managed can have a big impact on how easy your company lands first among search engine results and how easy it is to succeed through online advertising. Your web presence would be your home base for your Antares business. It is a critical component of your marketing and communications strategy.

You would be directing visitors to your website as the follow up to offline promotions, and it must effectively handle visitors coming there from traditional marketing sources such as your business cards, cold calling and brochures.

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